Love is love in Illinois.
#amazingforall
Amazing
for All
Illinois Office of Tourism
An experiential summer campaign to attract LGBTQ travelers to Chicago.
The #amazingforall wood installation was created by artist Matthew Hoffman—a permanent expression of commitment to welcoming the LGBTQ community.
Photo: Matthew Hoffman
August 11 — Announce #amazingforall at North Halsted Market Days in Boystown.
Captured content for digital and social that was distributed domestically and internationally.
We brought in a few drag queen influencers to engage with the crowd at the event.
Banner ads, Instagram & FB stories linked to enjoyillinois.com/amazingforall.
The #amazingforall sculpture generated the best chatter from proud locals and visitors.
Results
350%
increase in social media traffic
to landing page
556%
increase in average daily page views to
landing page
61,019
users reached on Instagram
28.5 M
national & international media impressions
in key markets