Distinctly better onions.
Brand Strategy
Identity System
Website
Social
Posters
Ads
Gills are fiercely devoted to cultivating a superior onion, from making them kitchen-ready to growing them better, to achieving 100% sustainability. However, their corporate look hadn’t been updated in decades and didn’t reflect their high standards. We set out to change that with ads that showcased their commitment to excellence. Ultimately, we helped foodservice operators believe in Gill’s mission: to offer up a distinctly better onion.
A brand built
for a company rooted
in heritage, science and a
mission in sustainability.
Gill's distinct advantage in their product is the higher keep time, lower moisture, and less odor – a clear advantage over the competition. In short, they're distinctly better.
The headlines convey our pride in our process–and the resulting product. Since our onions have distinct advantages over the competition, we project that fact succinctly and with clarity.
Onionology
Color in design
The thoughts on colors for Onionology were past and future. Past is "rooted," aka the greens, and the future is represented by the yellows.
The duo-chromatic color scheme represents the two sides of the company. The sustainable
eco-friendly side of the company (Green) looks to make the best onion and treat the land well. But also the crisp clean refined side of the onion processing and shipping. (cream and yellow)
Primary Colors
Secondary Colors
Stamps, Icons
& Marks
Stamps and marks are indicative in the study of botany as well as in the science category. It allows us to make a mark that is relevant to our messaging
The pointer idea is taken from the onion itself. The point harkens back to the bottom of an onion.
Illustration
The illustration style of botany aligns with Gills's heritage as well as the discovery and science of the perfect onion.
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When science and love come together, you’ll find some very happy and healthy onions.
#GillsOnions #freshproduce #farmersmarket #knowyourfarmer #farmer #farmerlife #farmlife #farm #farming #agriculture #onionbiz #onions #onion #agribusiness #rowcrop #SupportFarmers #FarmtoTable #Cooking #Chef #Chefs #ChefLife #ChefsofInstagram
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Looking for a partner you won’t cry over? Learn more about why Gills Onions are a cut above the rest. Reach out to our team today!
#GillsOnions #freshproduce #farmersmarket #knowyourfarmer #farmer #farmerlife #farmlife #farm #farming #agriculture #onionbiz #onions #onion #agribusiness #rowcrop #SupportFarmers #FarmtoTable #Cooking #Chef #Chefs #ChefLife #ChefsofInstagram
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gillsonions gillsonions When you’re running a busy operation, you need to maximize efficiency. Our onions are available in any format you may need. So you can have the best, fast. Without cutting corners. 🧅🔪
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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At Gills, we’re committed to a superior onion. It’s all we do, so we have a distinct advantage. Raised from seed to harvest by our experts, our onions are processed in our own facility and fully traceable. They also come to you whole or peeled and pre-cut to save your kitchen time and labor. Any way you slice it, we come out ahead.
#GillsOnions #freshproduce #farmersmarket #knowyourfarmer #farmer #farmerlife #farmlife #farm #farming #agriculture #onionbiz #onions #onion #agribusiness #rowcrop #SupportFarmers #Sustainability #Sustainable #sustainabilitymatters #FarmtoTable
