Nike
Lacrosse
Nike gave us two weeks to help them launch a new shoe on nike.com. We did it—the Nike Lacrosse Huarache V Creator Cleat — created in partnership with the Thompson Brothers. We told the Native American origin story of the game, and spirit animals helped.
Credits
Agency
Y & R Chicago
Executive Creative Directors
Jeremy Smallwood
Pam Mufson
Associate Creative Directors
Michele Underwood
Mark Hoenschua
Executive Producer
Brian Smego
Production/Animation
Brand New School