Our Next Energy
Brand Strategy & Design
Three of us were tasked with finishing the brand for Our Next Energy.
ONE’s logo was established well before I got to ONE. There was also a start to a brand, but it was never finished. We had a logo, a few colors, and a mission statement.
Our primary palette is grounded with a jolt of vivid brightness in the form of our vibrant lead color: Electric Blue. Our range of darker and lighter primary colors stay within the realm of blue tint, with black and white at the extreme ends of the spectrum.
The colors
of the brand.
The chart to the left gives an approximation of how much each color of the primary palette should appear in the ONE branding and marketing materials.
Applying color
Color is an essential component of our brand and is what makes our communication materials immediately recognizable as ONE’s. Our primary palette is grounded with a jolt of vivid brightness in the form of our vibrant lead color: Electric Blue.
Motion Principle: Rise
The rising vertical movement is uplifting and positive.
In addition to its dynamic feel, it also works across all formats— on both 9:16 and 1:1 aspect ratios, and it can be easily adapted to more horizontal formats such as 16:9.
Motion on Text
The X-height is used as the base measurement for the distance traveled vertically on the screen. It brings consistency to the movement across different applications and maintains the same level of energy no matter the type size.
Motion on Graphics
Graphics expand in height from the base, in a rising motion to its final form.
Specifications
The X-height is the base measurement for the distance traveled vertically.
Specifications
Graphics expand from the base, in a rising motion to its final form.
Credits
Company
ONE (Our Next Energy)
Executive Creative Director
Andrew Nethery
Creative Leads
Michele Underwood (art and design), Madison Kahn (copy)
Design
Louis
Director of Creative Production
Marc Bail