Red Diamond Tea

The Perfect Sip Does Exist.

It's a difficult promise to make, but here we are, adhering to the standards that have set Red Diamond apart. One hundred fifteen years ago, Red Diamond started as a small family operation in Birmingham, Alabama, with one plan: to provide people with the perfect sip of coffee and tea. By preserving the traditions of their past and updating them with a fresh new look that both simplifies their messaging and amplifies their brand awareness, we were able to help everyone understand The Perfect Sip Does Exist.

To help convey the refreshing simplicity of Red Diamond Iced Tea, a modern yet minimalist approach to design and copy are used to imply that a Perfect Sip is simply water, tea and sugar.

OOH was a part of the landscape throughout the South — Texas, Oklahoma, Arkansas & Alabama.

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A mix of warm and bright colors is used throughout to intentionally evoke summer and to position Red Diamond Iced Tea as the “Perfect Sip” for a thirst-quenching go-to summer drink.

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Credits

Agency

FoodMix

Executive Creative Director/Art Director

Michele Underwood

Senior Copywriter

Jeremy Anderson

Photographer

Clint Blowers